The brief
Stephen Gordon Walker, WTW TalentMore streamlined and less cluttered, to make ticket purchasing easier and feel more A-List
Tickets first
The next show and a Tickets button in the first screen, on a laptop and on a phone.
Her name leads
Alyce Chan in her red, MOMCOM beside it, her tour poster portrait behind it.
Fewer things
Dates, clips, merch, about and one signup. Everything else stays off the page.
The tour site comp
One page that opens on her tour poster portrait and the Pee Alone Tour, then the dates with Tickets on every row. It is a working comp with her real dates and ticket links.
How it runs
The team keeps doing what it does today. The site follows.
- DatesSynced from Bandsintown, with manual dates added by hand for private shows and fixes.
- Your cityA fan with no show nearby can request their city. That request goes into her email list, tagged by city.
- Sold outA sold out show turns into a waitlist for that night, so the fan leaves a name instead of hitting a dead end.
- Notes viewA layer over the comp that explains each part for the team, including where every signup lands. Open the notes view.
Merch
Her MOMCOM shop on Bonfire is already selling. The site features it, and the tour adds a few shirts made from her own lines.
On the site now: her existing Bonfire shop, with her real products, names and prices, one tap from the homepage.
Visit the MOMCOM shopProposed for the tour. These are mockups.
Press and brand deck
Nine pages in the same look as the site, for sponsors, press and bookers: who follows her, the TV and club record, the tour, her talks, how brands partner with her, and who to call.
Break the Signal
Break the Signal is my strategy and build studio in Nashville, for artists and live events.
Over twenty years I have sold artists to fans from the label side, the artist side and the box office side. This site is that work, sized for her tour.
- Tim McGraw
- Eleven years, head of marketing and business development
- Music City Rodeo
- Co-founder. Three sold-out nights at Bridgestone Arena, 2025
- Labels
- Artist sites at Geffen, Interscope, Universal Music Nashville, Sony Music Nashville
- Artists
- Snoop Dogg, Mary J. Blige, blink-182
- Also
- Country Music Hall of Fame. Clio Award
Next steps
Nine days from a green light to a live page, in time for Vancouver.
- Today
Talk it through
What to keep, what to change.
Green light
The go ahead on the landing page.
Assets
Photos and anything else the build needs.
Live
Two days before Vancouver.
Then, a demo
A separate call to walk through Brian’s artist tools for the roster.